FOX FACTORY
OFF-THE-BEATEN-PATH CREATIVE DELIVERS THE GOODS
The situation
Fox Factory tapped us to build a Black Friday / Cyber Monday campaign for four of their flagship brands — BDS, JKS, Zone Offroad, and Ridetech — to run across all social platforms and brand sites.
The idea
Each brand plays in its own corner of the aftermarket world, so we gave each a voice and visual language all its own. Across the campaigns we played with scale, specific aftermarket parts, and even a few rubber duckies.
The results
The campaign drove record-breaking sales in just seven days. Ridetech alone saw a 399% year-over-year sales jump, and all four brands continue to gain traction and market share.
“Working with MOCK, the agency on our Black Friday promotion was an absolute blast. Not only did we see bottom-line results—both in our brand and our bottom line—but the process itself was creative, energizing, and just plain fun. The MOCK team makes it easy to push boundaries and bring fresh ideas to life. We can’t wait to see where our partnership goes next.”
Katharine Miele, Digital Marketing Specialist | Fox Factory
