GEORGIA-PACIFIC
INTRODUCE A BUILDING PRODUCT THAT SETS THE NEW STANDARDS FOR WATER-RESISTANT BARRIER PROTECTION
The situation
Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process.
The idea
Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants.
The results
The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.
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Cindy Mottern, Marketing Manager
