SCOFFLAW BREWING
BRINGING THE GOAT OF ALL LOCAL ATLANTA BEERS TO MARKET
The situation
Local favorite Scofflaw Brewing is introducing new 16oz cans of its signature beers – Basement IPA and POG Basement – to market. We were tasked with reinvigorating the packaging and developing a suite of in-store creative to let the world know.
The idea
Scofflaw has long featured a mischievous goat in its branding. Leaning into this unique heritage, we named the new 16 ounce offerings “Big Goat Cans.” We leveraged the fact that consumers can now get 33% more of their favorite local beer for the same price as competitors’ standard 12oz cans.
The results
Rolling out in March 2024, we anticipate a big splash in grocery and liquor stores across the Atlanta market, with lots of happy, beer-loving ATLiens enjoying the Big Goat Cans.
“FOR THE LAUNCH OF SCOFFLAW’S UPDATED 16OZ CAN PACKAGING, WE TURNED TO THE TEAM AT MOCK, THE AGENCY. THEY DEVELOPED A GREAT CAMPAIGN THAT COMBINES OUR BRAND HERITAGE WITH A FUN TONE OF VOICE AND BOLD VISUALS. BIG GOAT CANS ARE HITTING THE MARKET SOON AND WE LOOK FORWARD TO A COLLECTIVE CHEERS TO CELEBRATE!”
Matt Moore, VP of Marketing, Scofflaw Brewing
