WAYNE-SANDERSON FARMS
BRAND SUPPORT FOLLOWING THE MERGER OF TWO POULTRY POWERHOUSES
The situation
In 2022, Wayne Farms and Sanderson Farms merged to form Wayne-Sanderson Farms, one of the world’s largest poultry producers. To reflect this union, they needed a new brand identity and ongoing support that reflected their shared values and vision for the future.
The idea
There have been too many to count. From the corporate logo down to the packaging, our work honors the legacies of both organizations while embodying the newly unified direction for the future, ensuring that every tactic aligns with their values, goals, and commitment to innovation.
The results
The new corporate identity and supporting elements were met with great enthusiasm, and the company and brand continue to set the standard in the industry.
“Poultry is in everything we do. While the rebranding was a big change, our core values and mission haven’t changed. This new brand identity and our ongoing work with MOCK, the agency very effectively portrays who we are as a team and what we bring to the market.”
Clint Rivers, CEO
