Sales Collateral That Converts

Sales collateral is one of the most powerful tools in the sales process. When done well, it builds credibility, educates buyers, answers objections, and moves prospects toward a decision. When done poorly—or not at all—it slows deals down or kills them entirely.

Sales collateral includes anything that represents your product or service in the buying process: presentations, case studies, videos, websites, whitepapers, one-pagers, and demos. Its job is simple—help your audience understand value and say yes.

Why Invest in Sales Collateral?

Strong sales collateral:

• Builds trust and credibility

• Educates buyers and answers objections

• Keeps prospects engaged through the sales pipeline

• Improves conversion rates and deal velocity

Marketing introduces your brand. Sales collateral closes the deal. The two must work together.

Who We Work With

Companies

Sales collateral helps companies differentiate, communicate value, and turn interest into revenue. Well-crafted materials support reps, reduce friction, and help buyers make informed decisions faster.

Marketing Directors & Teams

Sales collateral equips sales teams with consistent, on-brand tools that scale. It improves alignment between marketing and sales while increasing ROI on campaigns and content.

Sales Collateral Across the Sales Pipeline

Effective collateral supports every stage:

• Awareness: Ads, social content, landing pages

• Consideration: Case studies, demos, whitepapers

• Decision: Presentations, proposals, ROI tools

• Post-Sale: Onboarding, guides, success stories

The right materials, at the right moment, move deals forward.

Case in Point: Vivex

Vivex had a growing product portfolio, and needed all of the products held together in one graphic foundation.

We developed a unified design that carried the same themes from the logos to the sales collateral.

Vivex continues to stand out as a key competitor in the biomedical space with a strong and recognizable brand presence.

What Our Clients Experience

Results

When clients partner with MOCK, they see results. Our sales collateral is designed to connect with buyers, support decision-making, and drive conversions across the entire customer journey—leading to increased sales, stronger pipelines, and measurable revenue impact.

Creating

Effective sales collateral differentiates your brand and clearly communicates value. We use strong visuals, clear messaging, and smart storytelling—videos, infographics, presentations, and more—to create materials that leave a lasting impression and support real sales conversations.

The creative process is collaborative. Alignment on purpose, message, and goals comes first.

Measurement

Performance matters. We help clients track engagement and effectiveness using analytics and performance data, allowing teams to refine content, improve ROI, and stay competitive as markets evolve.

The Client Journey

We start with a conversation—understanding your goals, challenges, and opportunities. From there, we identify where sales collateral can have the greatest impact and develop tailored content to support each stage of the buying process.

Clients receive regular updates, review work in progress, and provide feedback before final delivery. The result is sales collateral that’s aligned, effective, and ready to deploy.

Principles

• Design solves business problems

• Efficiency matters — we move at the speed of business

• Direct collaboration — fewer layers, clearer communication

• Cross-industry perspective — fresh thinking, practical execution

Capabilities

• Creative direction

• Visual design

• Video content

• Logo design

• Illustrations & infographics

• Website tracking & analytics

• Strategy and implementation

Our Process

We align on objectives, create with purpose, and refine through collaboration. Every deliverable supports your sales goals and enhances the customer experience—helping prospects move faster and buy with confidence.

Let’s chat

Contact us if you want to discuss your next project.