AI political ads could prompt regulation when AI-generated content shows realistic footage of a real person doing something that never...
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Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
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Could Political Ads Finally Get AI Regulated?
AI political ads could prompt regulation when AI-generated content shows realistic footage of a real person doing something that never...
Why Constraints Strengthen Creativity in Design and Music
Constraints give creativity something concrete to work with. When you're building a brand around an existing package, a deadline, or...
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
Why Minimalist Logos Lose Brand Personality
Minimalist logo design can improve readability, but it can also erase the details that give a brand personality. Instagram's updated...
Commercial Production Lessons From Memorable Shoots
Great commercial production rarely comes from a team standing around and hoping the moment works itself out. Whether the subject...
How Digital Billboards Turn Weather Into Outdoor Ads
A billboard has only a few seconds to earn attention, and that constraint can produce some of the sharpest advertising...
World Cup brand marketing and the Battle for Attention
The World Cup can turn the whole internet into one giant watch party. As anticipation builds for the FIFA World...
Memorial Day Car Sales and the Marketing Behind Them
Memorial Day weekend is one of the few holidays that carries two very different meanings at once. It is a...
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