MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
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What is a Brand Photographer?
Articles & Posts

What is a Brand Photographer?

Working with a brand photographer keeps the company’s vibe fresh and relatable, which helps build long-lasting relationships with customers.
How Much Does Brand Photography Cost?
Articles & Posts

How Much Does Brand Photography Cost?

While the cost of brand photography can vary, the value it adds in terms of customer perception and marketing cohesion...
Product Photography Styles
Articles & Posts

Product Photography Styles

A company who values its people — its staff, customers, and partners —reflects that in every facet of its marketing...
What is a Branding Photoshoot?
Articles & Posts

What is a Branding Photoshoot?

A branding photoshoot is about crafting a collection of powerful images that boost your marketing, elevate your presence, and forge...
What is Business Photography?
Articles & Posts

What is Business Photography?

Investing in professional business photography is investing in your company's future success. Lift your marketing game!
Product Photography for Website
Articles & Posts

Product Photography for Website

With well - thought - out, quality images, your products can almost sell themselves, allowing you to continue doing business...
What Are the 10 Rules of Photography?
Articles & Posts

What Are the 10 Rules of Photography?

What are the 10 rules of photography? Learn the essential rules brand photographers use to create impactful, clear, and consistent...
Product Photography Types
Articles & Posts

Product Photography Types

By carefully selecting the type of photography that best suits your needs, you can create compelling visuals that not only...
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.