MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
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How to Design a Package for a Product
Articles & Posts

How to Design a Package for a Product

Good packaging makes a good first impression – so it needs to be memorable, eye-catching, and representative of what's inside.
Product Packaging Design Companies
Articles & Posts

Product Packaging Design Companies

Whether you're a modern edgy startup or a classic brand steeped in tradition, finding the best packaging design company in...
What are the Elements of Packaging?
Articles & Posts

What are the Elements of Packaging?

It's essential to understand key elements of packaging that will help you make a lasting impression on your audience and...
Product Packaging Consultants
Articles & Posts

Product Packaging Consultants

A product packaging consultant is like a strategic advisor for your packaging needs. Why settle for mediocre packaging when you...
Product Packaging Guidelines
Articles & Posts

Product Packaging Guidelines

Product packaging guidelines encompass a set of principles and considerations aimed at creating effective, attractive, and functional packaging for products.
What do Package Designers do?
Articles & Posts

What do Package Designers do?

Studies have shown that well-designed packaging can increase brand recognition, drive purchase decisions, and even command higher prices.
Product Packaging Marketing Strategy
Articles & Posts

Product Packaging Marketing Strategy

Product packaging should tell a story that creates an emotional connection that goes beyond the physical product itself.
Packaging as a Brand Element
Articles & Posts

Packaging as a Brand Element

Packaging as a brand element may not be your first thought, but bad packaging can easily affect your customer's first...
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.