Welcome to Atlanta Botanical Garden!

Get ready to step into a world of lush greenery and vibrant blooms at the Atlanta Botanical Garden!

In the area neat Midtown Atlanta, this urban oasis is much more than just a garden.

It’s an enchanting botanical adventure waiting to be explored.

Slip on your walking shoes, grab your camera, and let’s dive in!

All About Atlanta Botanical Garden  

The Atlanta Botanical Garden, a 30-acre marvel, was established in 1976, as a small garden by the Atlanta Garden Club.

Today, it is a grand attraction that sees over 1 million visitors every year, making it one of the city’s top tourist destinations.

Home to the largest collection of orchids in the United States and an impressive number of plants and flowers from around the world, this botanical garden is truly a sight to behold.

The Garden’s history is rooted in its mission to “develop and maintain plant collections for the purposes of display, education, conservation, research and enjoyment”.

This focus paved the way for the creation of some of its most iconic attractions, such as the Japanese Garden, Rose Garden, and the Tropical Rainforest. 

As the seasons change, so does the Atlanta Botanical Garden.

Spring welcomes the Fuqua Orchid Center, showcasing exquisite orchids suspended in a tropical environment.

Summer heralds the ‘Imaginary Worlds’ exhibit, with enormous topiary-like sculptures.

The Autumn season brings an explosion of hues with the changing leaves, while Winter is marked by the magic of ‘Garden Lights, Holiday Nights’, illuminating the garden with millions of lights.

Each season offers a unique and unforgettable experience, making the Atlanta Botanical Garden a year-round delight.

Gotta Comment on a great marketing strategy!   

We applaud the Garden’s effective and comprehensive strategy for marketing.

The Atlanta Botanical Garden uses a combination of traditional marketing strategies and digital campaigns to attract visitors from Atlanta and beyond.

Traditional marketing includes print advertising in local newspapers and magazines, along with billboards placed in strategic locations around the city, attracting the attention of locals and tourists alike.

Brochures and flyers are also distributed at local hotels, businesses, and visitor centers, providing an overview of current and upcoming attractions at the Garden.

In the digital realm, the Garden leverages its website and social media platforms to reach a global audience.

Regular updates on Facebook, Instagram, and Twitter showcase the Garden’s seasonal events, exhibits, and educational programs.

They also use email newsletters to keep subscribers informed about new developments and special promotions.

Moreover, they employ Search Engine Optimization (SEO) and online advertising via Google AdWords to reach potential visitors searching for attractions in Atlanta.

By utilizing both traditional and digital marketing strategies, the Atlanta Botanical Garden effectively captivates a broad audience, encouraging year-round visitation.

Address   

1345 Piedmont Ave NE

Atlanta, GA 30309

Parking: The Garden does have it’s own parking facility that accepts major credit cards for payment. You can also take public transportation to get there.

Nearby Things to Do  

Had enough of the Garden and ready for something indoors or to eat?

Here are some of our favorite other Midtown spots:

• SCAD FASH Museum of Fashion and Film: Explore the world of fashion and film at this unique museum just a short drive from the Garden.

• Ponce City Market: Shop and eat, eat and shop – whichever order you like. There are lots of unique venues here.

• The Museum of Illusions: Take a break from reality and enter the world of illusions at this interactive museum.

Everything starts small.  

We love Atlanta, and we love the Atlanta Botanical Garden.

It started as a small project back in 1976, and over the years has blossomed into a world-renowned attraction.

Through a solid advertising and marketing strategy, they have carved out a successful reputation for themselves as an essential destination for both locals and tourists alike.

We’re proud to be their neighbors.

Visit us here for more information.