Welcome to Fogo de Chao!

Experience the heart of Brazilian cuisine at Fogo de Chao, an upscale churrascaria.

Enjoy a continuous feast of fire-roasted meats carved tableside by skilled gaucho chefs.

Indulge in authentic Brazilian barbecue with premium cuts of lamb, beef, chicken, and pork, all seasoned and grilled to perfection.

Immerse yourself in the vibrant flavors of Rio de Janeiro for a truly memorable dining experience.

The Story Behind Fogo de Chao  

The origins of Fogo de Chao trace back to 1979, when the restaurant was founded in Porto Alegre, Brazil.

Its story began when a group of brothers from the Southern Brazilian state of Rio Grande do Sul decided to share their passion for the centuries-old technique of churrasco-cooking meats over an open flame—with the world.

They honed their craft while respecting the traditions passed down from the gauchos, the storied South American cowboys who held the secret of preparing succulent barbecue meats.

The Journey from Brazil to America  

With its roots deeply planted in the rich soils of Brazil, Fogo de Chao’s journey to America is a tale of tradition, perseverance, and the pursuit of the American dream.

The restaurant’s founders, gaucho brothers, brought more than just their family recipes across the ocean; they carried a burning ambition to share their heritage with the world.

In 1997, they opened the first U.S. location in Dallas, Texas, a city whose appreciation for quality meat and warm hospitality resonated with their own values.

Embracing the spirit of Brazilian culture, their passionate dedication and infectious warmth quickly won the hearts of Americans.

This marked the beginning of an ongoing love affair with the flavors and festivity of Brazil’s churrasco.

Experience the Churrasco Tradition at Fogo de Chao  

At Fogo de Chao, you’re not just a guest, but part of a centuries-old Brazilian churrasco tradition.

Here’s why it’s great: beyond the parade of expertly grilled meats, you can immerse yourself in a gourmet salad bar that boasts a bounty of fresh vegetables, imported cheeses, and cured meats, complementing your main course perfectly.

Expect attentive service where gauchos not only bring skewers of meats directly to your table but also share the cultural significance behind the dishes you savor.

Things to make sure you do include sampling the house specialty, Picanha, a prime cut of sirloin that is a hallmark of any Brazilian steakhouse.

Don’t miss the Feijoada, a traditional black bean stew with rice, for a true taste of Brazil.

Complement your meats with their famous grilled pineapple—a sweet counterpoint to the rich flavors.

And to cap off the experience, indulge in a Caipirinha, Brazil’s national cocktail, for a refreshing burst of lime and sugar cane spirits.

Gotta Comment on this statement!   

If you watch the video on their website, you’ll see one of the brothers commenting that “People don’t want money, they want happiness.”

Indeed, the philosophy expressed by one of the Fogo de Chao founders encapsulates a universal truth that resonates with customers worldwide—happiness is the currency of life.

This is an important element no matter what audience you’re trying to reach.

People want to be happy, and Fogo de Chao has seamlessly integrated this understanding into their dining experience.

By associating their brand with joy and contentment, they do not merely sell a product or service, but rather an experience that promises to uplift spirits and create lasting memories.

Wanna go?  

3101 Piedmont Rd

Atlanta, GA 30305

Nearby Things to Do  

If your belly is full but you’re still hungry for adventure, here are some nearby ideas to get you started:

• Get shopping at Lenox Square.

• Get building at Lego Discover Center.

• Get artistic at the Museum of Contemporary Art.

Love the Story  

We love Atlanta, and we love Fogo de Chao.

Fogo de Chao’s brand story is an integral part of their identity, conveyed through every element, from their graphic design to marketing strategies.

The careful curation of visual elements and photography that reflect the warmth and vivacity of Brazil’s culture draws patrons into their narrative.

By highlighting the authenticity of their churrasco tradition, Fogo de Chao illustrates a potent example of storytelling in branding, creating a unique and immersive dining experience.

The marketing resonates with the brand’s roots, carefully incorporating the story of gaucho-inspired hospitality and the journey from Brazil to the global stage.

They have really captivated the hearts and palates of their international audience.

We appreciate Fogo de Chao’s dedication to their narrative, skillfully using it as a vehicle to convey their origins, values, and culinary prowess.

Visit us here for more information.