REA JET
HOW CAN REA JET’S HIGH RESOLUTION PRINTERS IMPACT THE LUMBER INDUSTRY?
The situation
Coding and marking is crucial to the lumber industry for customers to track product throughout the supply chain. However, many companies still hand-stamp lumber, which is inefficient and time consuming. REA JET’s High Resolution Printers improve marking clarity across different wood substrates while saving both time and money.
The idea
Create and design a dimensional mailer leveraging REA JET’s capabilities to lower production costs and show, versus tell, the audience just how much better the new print heads perform.
The results
The mailer was met with great success, immediately generating product inquiries and significant sales leads. Helped maintain REA JET’s innovative and leadership position in the industry.
“WE KNEW WE HAD TO CREATE IMPACT ON A LIMITED BUDGET. THE TEAM AT MOCK, THE AGENCY NAILED IT WITH A PERFECT COMBINATION OF THEIR CREATIVITY AND OUR IN-HOUSE RESOURCES. THE RESPONSE HAS BEEN VERY POSITIVE AND DIRECTLY LINKED TO SALES.”
NICOLE RICHIE, MARKETING MANAGER