Direct Mailing

Direct – often the most effective marketing communication is direct mail. We find our clients targeted audience, then concept and execute direct mail communications designed specifically to break through the clutter.

Why Direct Mailing?  

Direct mail advertising has been a tried-and-true marketing technique for decades, and for good reason.

While digital marketing has taken over in recent years, direct mail still offers unique advantages that cannot be replicated online.

In a world where consumers are bombarded with countless digital ads on a daily basis, a physical piece of mail can stand out and grab their attention in a way that no digital ad ever could.

With carefully targeted mailing lists and compelling graphic design, direct mail can be a highly effective way to reach your target audience and drive conversions.

So, if you’re looking for a way to break through the noise and make a lasting impact on your customers, direct mail may be the perfect solution for your business.

Speaking of breaking through the noise, check out our podcast: Ep. 13 – Brand Talks: Breaking Through The Noise.

While the rise of digital marketing has given businesses a wide range of new channels for reaching customers, direct mail still offers unique benefits that can’t be replicated online.

For starters, direct mail has a higher chance of being noticed by recipients, as physical mail often stands out in a mailbox compared to crowded digital inboxes.

Direct mail allows businesses to target specific demographics or geographic areas, making it a highly effective tool for local businesses or those with a niche audience.

Direct mail campaigns can also be personalized and tailored to the interests of individual recipients, further increasing their effectiveness.

Finally, direct mail can be easily tracked and measured, allowing businesses to evaluate the success of their campaigns and make data-driven decisions for future marketing efforts.

Who’s it for?   

Direct mailing advertising can be a powerful tool for companies looking to reach their target audience with a personalized and impactful message.

Marketing Directors, marketing teams, and companies can benefit from direct mail campaigns by using them as a way to connect with customers, drive sales, and ultimately bring growth to their organizations.

Here’s how:

Companies  

According to the Data & Marketing Association (DMA), the response rate for direct mail to existing customers is 9%, compared to just 1% for email.

They may never click an email link, but they may look up your website because of the flyer they got in the mail.

So if your company is looking for something that can make a big difference, this may be the way to go for you.

Don’t know how to do direct mail?

That’s why we’re here.

Let’s get you up and running and boost your ROI.

Speaking of which, the DMA also found that the median ROI for direct mail campaigns is 29%, outperforming other marketing channels like online display ads and social media.

Whether you’re a lawyer, a small business, or a big company, direct mail can help you grow.

Marketing Departments  

We’re Here to Help  

Marketing Directors and marketing teams can face numerous challenges in meeting advertising demands, particularly in growing companies where labor is stretched thin.

The increasing demands from sales and product departments can make it difficult for the creative team to keep up.

Our direct mail advertising services can provide a solution to these challenges by providing fast and effective access to our creative professionals.

This means that marketing teams can supplement their departments with experienced professionals to handle specific projects, increasing efficiency and improving the quality of the end product.

Increased Productivity  

We know that marketing departments can get crazy at times, so we work hard to ease some of that burden and responsibility.

One of our main goals is to help marketing directors free up their time to focus on other important aspects of their job, such as strategy and analysis.

With our streamlined process and direct access to our creatives, we can take care of the creative heavy lifting, leaving marketing directors with more energy to focus on their core responsibilities.

Additionally, by working with us, marketers can avoid the stress and workload associated with managing an in-house creative team.

We handle everything from design to production, ensuring that the entire process is as stress-free and efficient as possible.

Overall, outsourcing direct mail advertising with our services can be a great way for marketing directors to maximize their productivity and avoid feeling overwhelmed.

Client Outcomes   

Clients who have used our direct mail advertising services have seen a notable boost in sales and brand recognition, leading to increased market share.

Our approach to creating impactful marketing campaigns has helped companies and marketing organizations differentiate themselves from their competitors, allowing them to capitalize on their unique marketing opportunities.

Our expertise has helped clients tailor their marketing materials and sales collateral to better suit the needs of potential buyers, leading to a higher success rate in closing new accounts.

Ultimately, we assist our clients in creating experiences that grab the viewers’ attention and involve them on a deeper level than ever before.

We comprehend the emotional effect that direct mail advertising design can have on customers, and as a result, we produce designs that are remarkable and long-lasting, instilling long-term brand loyalty and recognition.

This enhances customer retention rates by establishing a more significant connection with customers, assisting our clients in securing repeat business for many years.

REA JET  

In the lumber industry, coding and marking are vital to track products throughout the supply chain.

However, hand-stamping lumber is still a common practice among many companies, which can be inefficient and time-consuming.

Our direct mail advertising services were able to help REA JET, a company that offers high-resolution printers, by creating a dimensional mailer that showcased their capabilities and how their new print heads outperformed traditional methods.

This resulted in lower production costs and generated significant product inquiries and sales leads for REA JET, helping them maintain their innovative and leadership position in the industry.

Our professional advertising team successfully created a powerful impact for our client despite working with a limited budget.

Our creative expertise, combined with our in-house resources, resulted in a campaign that resonated well with our client’s target audience and positively impacted sales.

Our collaborative effort allowed REA JET to achieve their marketing objectives and reinforce the effectiveness of their services.

You can see more examples of our advertising work here.

Client Experience  

Here’s what you can expect in working with us on direct mail advertising and anything else we can help you with.

Efficient Creative Process  

Our direct mail advertising service has been incredibly successful at helping clients achieve their desired results, allowing them to expand their business and reach new customers.

Clients have experienced a marked increase in sales and brand recognition through the use of our comprehensive services.

Our team of experienced professionals works closely with our client to ensure that every aspect of the creative process is efficient and stress-free.

We provide a full suite of resources and design capabilities, so clients can tailor their marketing materials to best suit the needs of their potential buyers.

Long-Term Customer Loyalty  

In addition, our direct mail advertising services are designed to create impactful marketing campaigns that differentiate companies from their competitors.

We also understand the emotional power that well-designed direct mail pieces can have on customers, which is why our creative teams strive to produce remarkable designs that capture viewers’ attention and generate a lasting impression.

This helps make sure that businesses maintain long-term customer loyalty, resulting in increased retention rates.

Maximize Productivity  

Our services have also helped our clients maximize productivity by streamlining processes and reducing production costs.

For example, when we worked with REA JET on an advertising campaign for their lumber coding products, we were able to create a dimensional mailer showcasing how their new print heads outperformed traditional methods.

This made it easier for REA JET to connect with customers – ultimately leading to more inquiries and sales leads for them.

Collaborative Approach  

Ultimately, our direct mail advertising service provides an effective way for marketers to showcase their products and gain traction in competitive markets.

Our collaborative approach with our clients enables them to generate better ideas for their advertisements and see results promptly.

This is made possible through our efficient process, fast response times, and continuous support, which ensure that clients do not have to wait long before seeing tangible outcomes.

We strive to help our clients build meaningful relationships with potential customers while maximizing the return on investment in terms of both time and money.

The Client Journey  

Embarking on their journey towards marketing and advertising success, clients often encounter various challenges and uncertainties along the way.

As you navigate the complexities of promoting you brand or business, you may need support and guidance to overcome obstacles and achieve you goals.

This is where MOCK the Agency steps in.

We understand that every client’s journey is unique, and we’re committed to meeting you where you are, providing the tailored boost you need to keep moving forward.

Whether it’s developing a comprehensive marketing strategy, creating compelling advertising campaigns, or navigating the intricacies of digital marketing, we’re here to support our clients every step of the way.

Our dedicated team is ready to lend expertise, creativity, and unwavering support to ensure our clients reach your full potential and succeed in your endeavors.

At MOCK the Agency, your success is our priority, and we’re excited to be part of your journey towards achieving your marketing and advertising goals.

Partnership

We’re a smaller shop that values having quality client relationships.

We purposely cut out the bloat of big 100 person agencies.

We believe that in the simplicity of a small team, greater attention and care can be devoted to each client. We’re a fast, nimble small team on purpose.

We’re bringing decades of experience, but most importantly a focus on serving clients, not running up an hourly bill, or having pointless meetings.

Principles  

EFFICIENCY IS KING

Got something you need by Friday? Make sure to check your inbox on Thursday – at our agency, we move with speed and efficiency, keeping up with the pace of business.

This is about getting you creative solutions at the speed of business.

DIRECT ACCESS TO THE DOERS AND MAKERS

When you speak directly to the professionals responsible for your business, there’s no room for misinterpretation.

WE’RE ALL DOERS AND MAKERS

We deserted the intricate agency processes in lieu of a more efficient alternative. Everyone takes part in creating, and every individual is considered equally important.

WE’RE NOT MADE OF LAYERS; WE’RE MADE OF PEOPLE

The more layers, the harder it is to do things smarter and better. Let’s streamline to accomplish our goals.

NOTHING BUT THE BEST

Our focus on high-quality results without compromising on efficiency means that we are dedicated to creating direct mail advertising campaigns that accurately reflect our client’s vision.

PROBLEM SOLVERS

We are dedicated to helping our clients solve business problems and achieve success through dynamic advertising.

With these in mind, we can ultimately bridge the gap with our clients and establish a strong and long-lasting partnership for years to come.

Our Capabilities  

Direct mail remains one of the most effective types of advertising, with higher response rates and return on investment than digital channels.

In direct mail advertising, there are a variety of tasks that we can help you with in order to maximize impact.

These include:

• Drafting creative content: Direct mail pieces should be engaging and persuasive, with compelling copy that emotionally connects with the reader. They should also be aesthetically pleasing, featuring images, customized logos, or graphics that draw attention and increase engagement.

• Developing targeted campaigns: Direct Mail should be tailored for specific audiences in order to maximize its effectiveness. Direct Mail campaigns should be segmented based on demographics (age ranges, gender, location), interests or buy patterns (previous purchases or website visits) in order to deliver personalized messages that appeal directly to certain groups of people.

• Analyzing performance: Direct Mail pieces should be tracked using unique identifiers such as codes or URLs in order to measure response rates, return on investment and other metrics. This data can then be used to optimize future campaigns for even better results.

• Optimizing messaging and offers: Direct Mail campaigns may also include offers such as discounts or free trials in order to entice readers into taking action. Offers should also be tested over time and optimized based on their performances relative to other offers included in the campaign.

• Identifying new leads: Direct Mail pieces can also be used to find new leads by including unique incentives that encourage readers to provide contact information such as email addresses or phone numbers for follow up. This will help expand an organization’s customer base and grow their online presence through additional channels like email marketing or social media outreach and media planning.

By integrating direct mail into your existing advertising efforts you can create synergies between digital and traditional channels that will help you truly stand out from your competitors while achieving greater success than ever before.

MORE Direct Mail Advertising Capabilities:  

• Personalization: Direct mail advertising can be customized to address specific customers by name, using relevant data to create personalized messages.

• Creativity: With direct mail advertising, the possibilities for design and creativity are virtually endless. Designers can use a variety of materials, colors, textures, and shapes to create unique and memorable mailers.

• Targeting: Direct mail advertising can be targeted to specific demographics or audiences, allowing businesses to reach their ideal customers.

• Call to Action: Direct mail advertising can include a clear and compelling call to action, encouraging recipients to take action such as making a purchase, visiting a website, or calling a phone number.

• Measurability: Direct mail advertising can be easily measured through response rates and ROI, allowing businesses to track the effectiveness of their campaigns and adjust as necessary.

• Branding: Direct mail advertising can help to build and reinforce a brand image or brand name by using consistent branding elements and messaging across campaigns.

Our Process  

Step 1: Discovery & Creation Strategy  

The process for direct mail advertising is an important part of ensuring its success.

It begins with identifying the target audience and desired outcomes, as this will inform all other steps in the process.

Once a successful strategy has been determined, the next step is to create engaging content that will appeal to the target audience.

This content can include effective visuals, compelling copy and persuasive offers that encourage readers to take action.

Direct mail pieces should also be personalized according to the target audience’s preferences and interests in order to maximize engagement.

Step 2: Printing & Sending  

After creating the content, a mailing list must be compiled of individuals who would most likely be interested in the product or service being promoted.

Direct Mail campaigns should also be segmented based on demographics (age ranges, gender, location), interests or buy patterns (previous purchases or website visits) in order to deliver personalized messages that appeal directly to certain groups of people.

The pieces should then be printed and mailed out using a reliable packaging and carrier service.

Step 3: Tracking Performance & ROI  

Once all the Direct Mail pieces have been sent out, it’s important to track their performance using unique identifiers such as codes or URLs so that response rates and ROI can be accurately measured.

Direct Mail campaigns should also include offers such as discounts or free trials in order to entice readers into taking action.

Offers should also be tested over time and optimized based on their performances relative to other offers included in the campaign.

Direct Mail pieces can also be used to find new leads by including unique incentives that encourage readers to provide contact information such as email addresses or phone numbers for follow up.

This data can then be used alongside existing data sources to gain further insight into customer behavior which can help optimize future Direct Mail campaigns even further.

The MOCK difference. 

At MOCK the Agency, we operate on a simple principle: delivering precisely what you need to succeed, no more and no less.

We understand that every client is unique, with specific goals, challenges, and priorities.

That’s why we tailor our services to meet your exact needs, ensuring that every effort and resource is directed towards helping you achieve success.

Your victory is our victory, and we’re dedicated to providing the personal support and flexibility necessary to adapt and grow with you as your needs evolve.

Whether you’re just starting out or looking to scale your business, we’re here to empower you every step of the way.