Packaging

Why Packaging?

We love designing packaging at MOCK, the agency.

Packaging can make or break a business.

Why?

Think of graphic design and packaging design like the stylish outfit your business wears to impress its customers.

These designs aren’t just about looking good; they’re about making a statement.

When done right, they help your brand stand out in a sea of competition and leave a lasting impression on customers.

Ever been drawn to a product just because of its packaging?

That’s the power of good graphic design for packing — it grabs attention and makes people feel excited about what’s inside.

Plus, smart packaging isn’t just about looks; it’s about making life easier for your customers too.

Imagine opening a box and finding everything neatly organized—it’s like a little gift in itself.

On the flip side, opening a messy package or finding your item broken inside can be devasting for your customer’s experience.

So, whether it’s catching eyes on the shelf or keeping customers happy when they open their purchase, graphic design in packaging is a must-have for any business looking to make a splash in the market and keep those customers coming back for more.

Good packaging is truly one of the most important aspects of customer service.

Investing in professional packaging services is truly an integral part of creating a positive overall customer experience that will ensure customers return time after time.

Who’s it for?   

Our packaging services cater to businesses and marketing teams aiming to elevate their customer experience and service standards.

Essential for showcasing brand identity, attracting potential customers, and fostering positive impressions, our custom-designed packaging stands out in the market.

Tailored to specific requirements, our designs set businesses apart from competitors with their uniqueness.

Moreover, our services prove invaluable in shipping fragile or valuable goods, ensuring safe and undamaged delivery, thus averting potential costly issues and negative feedback.

Businesses  

Some products just catch your eye.

Well, that’s because good print advertising and packaging isn’t just about looking nice—it actually helps a business’s reputation.

When a product has awesome packaging, it makes people notice it more and feel good about buying it.

It shows that the brand cares about quality and makes the product seem more valuable.

But if the packaging looks cheap or boring, it can turn people off and make them think the product isn’t very good.

So, having great packaging is extremely important for your business to impress customers and stand out from the competition.

Overall, good packaging doesn’t just provide protection for products during transit, but it also serves as an effective branding and marketing tool – attracting potential customers while providing something special for existing ones.

Investing in high-quality professional packaging services is beneficial in the long run by showing customers that they are valued while ensuring products reach them safely and looking their best.

Marketing Directors  

Marketing directors and their teams can greatly benefit from hiring graphic design services to design and implement their product packaging.

Professional graphic designers have the expertise to create packaging that not only looks visually appealing but also effectively communicates the brand’s message and value proposition.

By outsourcing this task, marketing teams can focus on strategizing and executing their campaigns, confident that the packaging will be expertly crafted to attract consumers and enhance the overall brand experience.

Additionally, graphic design services can offer fresh perspectives and innovative ideas.

Marketing directors and their teams have a lot to do and trusting your packaging needs to the experts can free you up to achieve their business objectives more effectively.

There are many benefits for marketing directors and teams when it comes to utilizing our professional packaging services.

Packaging is art. And art and design are essential parts of business success.

It can give positive impressions amongst potential buyers through creative displays pieces and personal messages and provides protection against damage during transit so products reach their destination looking their best.

Client Outcomes   

Businesses and marketers we’ve worked with have nailed their packaging game.

Our professional packaging services have left a trail of happy clients with all sorts of success stories.

Custom-designed packages that don’t just hold your product.

They tell its story.

They create this emotional bond with your customers, making them feel connected to your brand.

These companies use their packaging as a marketing tool—it’s a walking advertisement for their brand.

Plus, using top-notch materials ensures your products reach your customers safe and sound, no matter how bumpy the journey.

Overall, our services not only make your products look good, but they also enhance the whole customer experience.

So, if you’re looking to build trust, make an impression, and keep those customers coming back for more, good packaging is where it’s at.

Trust us, it’s worth the investment.

Quick N’ Eat  

Quick N’ Eat is a nationally distributed brand of fully cooked patties, part of the George’s family of products.

When they introduced their new 4oz patty, they turned to us to help with revitalizing their packaging and digital presence.

To do so, we provided them with an updated design that was simple yet eye-catching, featuring bright photographs of the product that highlight its nutritional benefits.

For additional engagement, we developed a website redesign as well as animations for their social media accounts.

The redesign involved ensuring that the packaging was straightforward yet visually appealing so that customers could easily recognize and appreciate the features of the product.

Additionally, it also had to provide information about the nutritional content and origin of Quick N’ Eat’s patties, so consumers can make informed decisions when choosing what to buy.

As such, the design had to look fresh and vibrant in order to draw attention from potential buyers.

Additionally, it needed to be memorable enough for existing customers to keep coming back for more.

In line with this revamp of the packaging design, we also redesigned Quick ‘N Eat’s website in order to further increase online engagement and conversion rates.

Through this redesign, we were able to make sure that all relevant information was easily found by customers on both desktop and mobile devices.

Furthermore, for those using social media platforms like Instagram and Facebook, we created exciting animations which have helped boost visibility and customer satisfaction even further.

Through our services in regard to packaging design and website & social media improvements for Quick N’ Eat’s introduction of their new 4oz patty, we have been successful in helping them create a visually attractive package while also providing useful information about their products that can help guide consumer decisions while increasing digital visibility and engagement along with improved customer satisfaction levels overall.

You can see more examples of our design work here.

Client Experience  

The client experience with our packaging services is designed to be seamless, efficient and effective for YOUR needs.

Small business? No problem.

Big company: We got this.

The goal is to provide a customized solution that meets the specific needs and requirements of our client while delivering high-quality results.

The process starts with understanding our client’s product, target audience and their packaging needs.

This information is then used to create a personalized packaging solution that not only protects the product but also enhances its overall appeal and value.

Partnering with us offers several benefits for our client.

Firstly, it saves time and resources that would have been spent on trial and error processes, as we have the expertise and experience to deliver an optimal solution from the start.

Secondly, a well-designed and functional packaging solution can increase the product’s visibility and appeal, making it more attractive to potential customers.

Thirdly, a durable and secure packaging solution protects the product during transportation and storage, reducing the risk of damage and improving customer satisfaction.

We take a well-rounded approach to provide you with excellence in all of these areas.

The Client Journey  

The client journey typically follows a structured process, designed to ensure the best outcome for our client, which includes:

1. Initial Consultation: The process starts with an initial consultation, during which the client’s needs, goals and expectations are discussed. This helps us to understand our client’s requirements and provide relevant recommendations.

2. Design & Conceptualization: Based on the initial consultation, we will create design concepts and samples for our client to review. The client can provide feedback and make any necessary changes until the final design is agreed upon.

3. Prototype Development: Once the design is finalized, we will create a prototype for the client to test and approve. This helps ensure that the packaging is functional and meets our client’s needs.

4. Production: Once the prototype is approved, we will commence with the production process, ensuring that the packaging is produced efficiently and to the highest quality standards.

5. Delivery: The final step is the delivery of the packaged product to the client. We will work with the client to ensure that the delivery is made on time and that our client is satisfied with the final product.

Throughout this process, we strive to maintain open communication with the client to ensure that they are informed and satisfied with the progress of their project.

A positive client experience with our service is one where our client feels heard, their requirements are met, and they are confident in the quality of the final product.

Partnership  

We’re a smaller shop that values having quality client relationships.

We purposely cut out the bloat of big 100 person agencies.

We believe that in the simplicity of a small team, greater attention and care can be devoted to each client.

We’re a fast, nimble small team on purpose.

We’re bringing decades of experience, but most importantly a focus on serving clients in Atlanta and around the world, not running up an hourly bill, or having pointless meetings.

We’ve worked on all types of projects and enjoy pursuing excellence across niches and styles.

Check out our podcast, Episode 7 – Different Types of Projects.

Principles  

EFFICIENCY IS KING

Got something you need by Friday? Make sure to check your inbox on Thursday – at our agency, we move with speed and efficiency, keeping up with the pace of business.

This is about getting you creative solutions at the speed of business.

DIRECT ACCESS TO THE DOERS AND MAKERS

When you speak directly to the professionals responsible for your business, there’s no room for misinterpretation.

Whether you’d like a local meeting at our Atlanta office or need to hop on a Zoom call, we’ve got communication covered.

WE’RE ALL DOERS AND MAKERS

We deserted the intricate agency processes in lieu of a more efficient alternative. Everyone takes part in creating, and every individual is considered equally important.

Our clients can stay informed while being included in the process.

WE’RE NOT MADE OF LAYERS; WE’RE MADE OF PEOPLE

The more layers, the harder it is to do things smarter and better. Let’s streamline to accomplish our goals.

NOTHING LESS THAN THE BEST

Quality assurance measures will always be taken throughout each stage of production so that only products of high standard reach the customer’s hands. 

Our Capabilities  

The different capabilities of our professional packaging service may include the following:

• Design and prototyping: Packaging design and creation of prototypes to help our clients visualize their end product.

• Material sourcing and selection: Sourcing of materials suitable for the specific product and packaging requirements, with a focus on durability, sustainability and cost-effectiveness.

• Manufacturing and production: Efficient and high-quality production of the final packaging product.

• Logistics and delivery: Researching and verifying secure and timely delivery of the packaged products to the desired location.

• Quality control and assurance: Stringent quality control measures to ensure that the packaging meets our client’s expectations and specifications.

• Customer support: Ongoing support and consultation to help our clients with any questions or issues they may have throughout the packaging process.

Our Process  

Assessment and Solutions 

Our packaging design service begins with identifying the needs and requirements for the project, such as a product to be packaged, target audience and objectives.

Following this initial assessment, we are able to create a personalized solution that meets these needs. This includes creating customized designs that are visually appealing while also providing information about the product’s content and value.

Testing 

Once the design concept has been established, it is then put through various tests in order to ensure its quality and effectiveness.

This may include simulating real-life conditions to assess its durability or conducting focus groups or market research to determine how customers react to the design.

The process then continues with the production of physical samples that can be used for further testing before committing to full scale production. 

Sourcing 

At this stage, all necessary materials and components are sourced from trusted suppliers in order to guarantee high-quality results.

Once everything is ready, the packaging can then be produced using either manual or automated processes depending on the complexity of each project.

Throughout every step of this journey, close communication with our clients allows for feedback regarding changes that need to be made in order for them to meet their desired outcome within budget and timeline constraints.

Shipping 

Finally, once everything is ready and approved by both parties, complete packages are then shipped out in line with client standards and expectations – whether this involves special labeling or tracking solutions – in order to guarantee secure delivery of each product batch.

The MOCK difference. 

A successful packaging design project requires close collaboration between us and our client throughout every step from initial assessment up until delivery of completed packages.

The result: a high-quality solution that meets all agreed upon requirements while exceeding customer expectations regarding quality, performance and cost efficiency.

Because when you win, we win.