Photography

 “The whole point of taking pictures is so that you don’t have to explain things with words.” – Elliot Erwitt 

Photography – whether it’s food, portrait, or any other type of photography challenge, we have the right team of stylists and photographers to create lasting and impactful images.

Why Photography?  

Photography isn’t just about snapping pictures anymore; it’s a powerhouse in the world of marketing.

Think about it: those captivating images you see in ads or on social media—they’re not just there to look pretty.

They’re working hard to grab your attention, tell you a story, and make you feel something. 

In today’s visual-driven world, photography is like the secret sauce that helps brands stand out, connect with their audience, and make a lasting impression.

The combination of photography and graphic design maximizes the impact of visual storytelling, making brands more memorable and resonant in the minds of consumers.

Whether it’s showing off products in the best light or sharing behind-the-scenes glimpses, photos are the MVPs of marketing, helping businesses communicate their vibe and reel in customers.

Photography also allows us to appreciate beauty in everyday life, no matter how mundane it may seem at first glance.

For businesses, photography provides a way to showcase their products or services visually so potential customers can get an idea of what they are offering before making a purchase decision.

In short, it is essential for connecting people on both personal and professional levels.

There are no limits to the potential value that well placed professional photography can add to your business or brand.

Who’s it for?  

Whether you are a business looking to showcase their products or services, an artist looking to capture moments and tell stories, or someone who simply wants to keep memories alive, photography can be a powerful tool.

It allows us to present a unique perspective on issues that matter to us and appreciate beauty in everyday life.

Businesses  

Investing in good photography can set a business apart from the competition and leave a lasting impression on customers.

For businesses, photography provides an effective way to reach potential customers by offering them a visual representation of what they are offering.

This helps customers get an idea of the product or service before making a decision.

Photography also serves as a great form of marketing – it can help you create an impactful brand image and stand out in your industry.

Photography services can be incredibly beneficial for businesses, both large and small.

They can help make a brand or business stand out in an increasingly developing world, where it feels like it’s easy to get lost.

Marketing Directors  

For many marketing departments, having a professional photographer on staff may not be feasible due to budget constraints or limited resources.

In such cases, outsourcing photography needs to a professional can be a smart solution.

Hiring a professional photographer brings specialized expertise and equipment to the table, ensuring high-quality images that effectively convey the desired message.

By trusting your photography to professionals, marketing teams can focus their time and energy on other aspects of campaign planning and execution, saving both time and effort.

This streamlined approach can expedite the marketing process, allowing businesses to launch campaigns more efficiently and effectively.

Client Outcomes  

Need a marketing photographer?

The use of our photography services has led to numerous positive outcomes for our clients in Atlanta and across the country.

The incorporation of professional photography services into marketing and advertising campaigns has yielded numerous positive outcomes for brands, businesses, and marketers.

By investing in high-quality imagery, companies have witnessed increased brand recognition and memorability, as visually captivating content tends to leave a lasting impression on consumers.

Additionally, professional photography has been instrumental in enhancing product visibility and appeal, leading to higher conversion rates and sales.

Businesses have experienced improved engagement on digital platforms, with striking visuals driving higher levels of interaction and sharing among audiences.

In everyday terms, bringing in professional photographers for marketing has been a smart move for businesses.

It’s like putting money in the right place and getting more back in return.

The pictures look better, people notice the brand more, and it helps the business sell more stuff. Plus, it makes marketing efforts work better overall.

Ciner  

One of our clients was a company called Ciner.

We helped Ciner to develop and enhance their brand identity and marketing communications.

Bycreating original photography, design, and content that is modern, global, and visually appealing, we were able to increase the company’s presence in the global marketplace.

Our efforts enabled Ciner to connect with potential customers in a more meaningful way by helping them to better understand who they are and what they do.

“The MOCK team was able to understand our business from day one. Unlike other agencies, I get to work directly with the creatives leading the work, which creates the efficiency and clarity to reach the final results as fast as this global business requires.” – Amy Myers, Marketing Manager, Ciner

Through carefully planned photoshoots showcasing their products and services, we provided an insight into what makes Ciner unique – giving them the opportunity to create an impactful connection with audiences.

We also utilized high-quality images that demonstrated the company’s commitment to excellence in both product quality and customer service.

In addition, our team developed engaging content which was used in social media campaigns as well as other digital marketing initiatives such as SEO optimization.

Through this combined effort of employing effective photography and creating engaging digital content, Ciner has seen significant growth in brand awareness and customer support worldwide.

This has allowed them to solidify their position as one of the leading suppliers of Soda Ash on a global scale. 

You can see more examples of our design work here.

Client Experience  

Your satisfaction is our highest priority.

A great client experience in photography refers to the overall satisfaction and positive perception of the client throughout the entire photography process.

This encompasses the quality of the images captured, the level of communication and collaboration with the photographer, the attention to detail and professionalism, and the ease and convenience of the process.

To have a great client experience in photography, the following factors are important:

Clear communication: Our photographers listen to our client’s needs, provide suggestions and guidance, and keep the client informed throughout the process.

Flexibility: Our photographers are open to our client’s ideas and requirements and are able to adapt to changes and unexpected situations.

Attention to detail: Our photographers will take the time to understand our client’s vision and use their skills and expertise to bring it to life.

Quality of service: Our photographers use professional equipment, have a good eye for composition, and have a strong understanding of lighting and editing techniques.

Timeliness: Our photographers complete the photoshoot, editing process, and deliver the final images to our clients in a timely manner.

Our desire is to ultimately deliver a great client experience, that way we can build a strong reputation and form long-lasting relationships with our clients.

The Client Journey  

The client journey for a brand or company seeking professional photography services typically involves several key stages.

First, there’s the initial recognition of the need for high-quality imagery, whether it’s for product launches, marketing campaigns, or branding purposes.

Then, the client would embark on the research phase, scouring for reputable photography professionals or agencies that align with their aesthetic preferences, budget, and project requirements.

This is where our clients find us and we begin a working partnership.

We enter into a consultation phase where the client communicates their vision, goals, and specific needs for the project.

From there, our photographer works on planning the shoot, including conceptualizing, scouting locations, arranging props or models if needed, and scheduling the session.

During the actual shoot, the client may be involved in providing feedback or direction to ensure the desired outcome is achieved.

Finally, post-production involves editing and finalizing the images before delivery to the client.

Throughout this journey, clear communication, collaboration, and alignment between the client and the photography team are crucial to ensuring a successful outcome that meets the client’s objectives.

Partnership  

We’re a smaller shop that values having quality client relationships.

We purposely cut out the bloat of big 100 person agencies.

We believe that in the simplicity of a small team, greater attention and care can be devoted to each client. We’re a fast, nimble small team on purpose.

We’re bringing decades of experience, but most importantly a focus on serving clients, not running up an hourly bill, or having pointless meetings.

Principles  

EFFICIENCY IS KING

Got something you need by Friday? Make sure to check your inbox on Thursday – at our agency, we move with speed and efficiency, keeping up with the pace of business.

This is about getting you creative solutions at the speed of business.

DIRECT ACCESS TO THE DOERS AND MAKERS

When you speak directly to the professionals responsible for your business, there’s no room for misinterpretation.

WE’RE ALL DOERS AND MAKERS

We deserted the intricate agency processes in lieu of a more efficient alternative. Everyone takes part in creating, and every individual is considered equally important.

WE’RE NOT MADE OF LAYERS; WE’RE MADE OF PEOPLE

The more layers, the harder it is to do things smarter and better. Let’s streamline to accomplish our goals.

Here’s how we treat people:

• We hold your hand and guide you through the process to create an enjoyable and memorable experience from start to finish.
• We are open and truthful in all dealings with clients, and clearly communicate all terms and conditions.
• We treat all our clients equally, providing the same level of professional service and attention regardless of their background or specific photography needs.
• We strive to respond promptly to our clients’ inquiries and concerns and take action to resolve any issues in a timely and effective manner.
• We take responsibility for the quality of services provided and are willing to make changes and improvements as necessary to meet the needs of our clients.

Our Capabilities  

Our photography services can encompass a wide range of capabilities, including:

• Product or Food Photography
• Professional Portrait Photography
• Business Photography
• Brand Photography

Our photography services also involve post-production work, such as photo editing and retouching, to enhance the final images and achieve the desired results in order to meet our client’s photography related needs and desires.

In addition, our agency offers graphic design services, as well as digital, print , and social media advertising and more.

Our Process  

The photography process can vary depending on the type of photography service being provided and the client’s individual needs and preferences.

However, in general, it typically includes the following steps: 

1. Consultation: The client meets with one of our professional photographers to discuss their needs and vision for the photoshoot.
2. Preparation: The photographer and client work together to plan and prepare for the photoshoot, including selecting the location, styling, and props.
3. Photoshoot: The photographer captures the images, using professional equipment and techniques to ensure high-quality results.
4. Review: The client views and selects the final images from the photoshoot.
5. Delivery: The photographer delivers the final images to the client, either as physical prints or digital files.

Throughout the process, our photographers strive to provide exceptional customer service, making sure our clients feel heard, understood, and satisfied with the final results.

The goal is to create a positive and memorable experience for our client, resulting in a long-lasting relationship. 

In addition, we offer customizable services which can be tailored according to different needs so that each individual client is catered for effectively.

We hold ourselves accountable for delivering a reliable service with a positive attitude at all times whilst ensuring that top-notch quality standards are met when producing photos that match our clients’ needs perfectly.

Our capabilities extend from product or food photography through to professional portrait photography, business photography and brand photography – providing an extensive range of options for everyone involved.

We also offer post-production services such as photo editing and retouching in order to enhance final results for an even more impressive outcome.

The MOCK difference.

While large corporations may offer a breadth of resources and capabilities, they often lack the personal touch and individualized attention that smaller agencies provide.

On the other hand, freelancers may offer personalized attention but may lack the resources, expertise, and scalability of a full-service agency.

Small marketing agencies like Mock strike a balance by offering professional expertise along with the care and attention of a dedicated team.

Clients benefit from the specialized knowledge and experience of professionals within the agency, ensuring high-quality results tailored to their specific needs.

The MOCK difference is that we want to support you in your success.

When you win, we win.