MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

Great commercial production rarely comes from a team standing around and hoping the moment works itself out. Whether the subject...
Less is More: The Power of Simplicity in Branding
Articles & Posts

Less is More: The Power of Simplicity in Branding

Explore the power of simplicity in branding with examples from leading brands like Google and Publix. Learn how 'less is...
What is a Good Price for a Logo Design? Logo Design Cost, Making Logos and Logo Design Pricing
Articles & Posts

What is a Good Price for a Logo Design? Logo Design Cost, Making Logos and Logo Design Pricing

Welcome our latest blog post, where we dive into the fascinating world of logo design and tackle a question that...
The Art of Creating a Logo
Articles & Posts

The Art of Creating a Logo

Discover the secrets of successful logo design with MOCK. Learn about color psychology, font choices, and see examples of iconic...
Creating a Successful Tagline for Your Brand
Articles & Posts

Creating a Successful Tagline for Your Brand

Discover how to create effective brand taglines. Learn from iconic examples, understand the importance of taglines, and explore copyright information.
Who are You? Brand Identity
Articles & Posts

Who are You? Brand Identity

Create a compelling brand identity: define core values, understand your audience, craft a distinct personality, and ensure consistency.
Building a Brand
Articles & Posts

Building a Brand

Explore key elements of brand identity and learn practical strategies to create and build your brand online effectively. Boost your...
Hiring an Agency Checklist
Articles & Posts

Hiring an Agency Checklist

When evaluating marketing agencies to find the perfect fit for your company or team, it's essential to look at the...
Top 10 Things to Look for in a Branding and Marketing Agency
Articles & Posts

Top 10 Things to Look for in a Branding and Marketing Agency

Hiring a branding and marketing agency can be a game-changer for your business, but it's essential to find the right...