MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

Great commercial production rarely comes from a team standing around and hoping the moment works itself out. Whether the subject...
Managing a Brand’s Bad Reputation
Articles & Posts

Managing a Brand’s Bad Reputation

Recover from a negative brand reputation with our proactive roadmap. Monitor, address, improve, and leverage customer feedback for a stronger...
How Much Does Branding Cost for Small Business?
Articles & Posts

How Much Does Branding Cost for Small Business?

Explore the factors influencing branding costs and learn about the pricing trends for 2023. Make informed decisions for your small...
Why do logos cost so much?
Articles & Posts

Why do logos cost so much?

Discover why logo design can be costly. This insightful blog post unravels the intricate process, expertise required, and the immense...
Brand Voice: Unleash Your Brand’s Unique Personality
Articles & Posts

Brand Voice: Unleash Your Brand’s Unique Personality

Unleash the power of your brand voice. Define, develop, and utilize an authentic, adaptable voice to stand out in a...
What is Included in a Logo Package?
Articles & Posts

What is Included in a Logo Package?

Learn exactly what’s in a logo package—from file types to branding extras—and how to price it right. Build smarter brand...
What is a graphic design agency?
Articles & Posts

What is a graphic design agency?

Discover the top tips to select the perfect graphic design agency for your brand's unique needs and ensure visual excellence.
Identifying Your Target Audience’s Pain Points
Articles & Posts

Identifying Your Target Audience’s Pain Points

Discover your target audience's pain points. Utilize them to create impactful marketing strategies. Stay ahead, convert challenges into opportunities.
Defining Your Target Audience
Articles & Posts

Defining Your Target Audience

Uncover the secret to effective marketing with our comprehensive guide on identifying and reaching your target audience. Boost your business...