MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
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Competing with Other Brands
Articles & Posts

Competing with Other Brands

Discover how to differentiate from competitors, build trust, & stand out in your market. Learn effective strategies for success in...
How much of a logo needs to be changed?
Articles & Posts

How much of a logo needs to be changed?

Logo redesign is about finding the sweet spot between updating its look for today's audience while holding onto what makes...
Managing a Brand’s Bad Reputation
Articles & Posts

Managing a Brand’s Bad Reputation

Recover from a negative brand reputation with our proactive roadmap. Monitor, address, improve, and leverage customer feedback for a stronger...
How Much Does Branding Cost for Small Business?
Articles & Posts

How Much Does Branding Cost for Small Business?

Explore the factors influencing branding costs and learn about the pricing trends for 2023. Make informed decisions for your small...
Why do logos cost so much?
Articles & Posts

Why do logos cost so much?

Discover why logo design can be costly. This insightful blog post unravels the intricate process, expertise required, and the immense...
Brand Voice: Unleash Your Brand’s Unique Personality
Articles & Posts

Brand Voice: Unleash Your Brand’s Unique Personality

Unleash the power of your brand voice. Define, develop, and utilize an authentic, adaptable voice to stand out in a...
What is Included in a Logo Package?
Articles & Posts

What is Included in a Logo Package?

Learn exactly what’s in a logo package—from file types to branding extras—and how to price it right. Build smarter brand...
What is a graphic design agency?
Articles & Posts

What is a graphic design agency?

Discover the top tips to select the perfect graphic design agency for your brand's unique needs and ensure visual excellence.
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.