MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Why Constraints Strengthen Creativity in Design and Music
Branding & Identity Design and Branding Graphic Design

Why Constraints Strengthen Creativity in Design and Music

Constraints give creativity something concrete to work with. When you're building a brand around an existing package, a deadline, or...
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Does graphic design have a future?
Articles & Posts

Does graphic design have a future?

Explore the future of graphic design - the impact of AI, the enduring need for human creativity, and promising design...
Issues with Employees
Articles & Posts

Issues with Employees

What happens when members of your team aren't fulfilling their responsibilities? This can lead to missed deadlines, subpar work, and...
Is Graphic Design a Good Career?
Articles & Posts

Is Graphic Design a Good Career?

Unearth your creative potential with a career in graphic design. Learn the key steps to kickstart your journey and make...
How much is the Adidas logo worth?
Articles & Posts

How much is the Adidas logo worth?

Explore the fascinating history, meaning, and value of the iconic Adidas logo. Understand its success, trademark status, and its significance...
Who do I promote?
Articles & Posts

Who do I promote?

As a marketing director, one of your most critical responsibilities is deciding who to promote within your team. Asking yourself...
Who You’re Leading
Articles & Posts

Who You’re Leading

A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task...
How Much is the Nike Logo Worth?
Articles & Posts

How Much is the Nike Logo Worth?

Explore how the Nike logo became a $26B asset—and what your brand can learn from it. A breakdown of strategy,...
How Much is the Apple Logo Worth?
Articles & Posts

How Much is the Apple Logo Worth?

How much is the Apple logo worth? Discover its $900B brand value, origin, and why consistent branding makes it one...
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.