Memorial Day weekend is one of the few holidays that carries two very different meanings at once. It is a...
Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
How Much Does Print Media Advertising Cost?
Explore the costs and benefits of print media advertising, from local magazines to outdoor ads. Discover why it's still a...
What are Examples of Print Media?
Uncover the significance of print media in our digital era. Explore elements, characteristics, and the importance of newspapers, magazines, books,...
What are the Pros and Cons of TV Advertising?
Explore the pros and cons of TV advertising. Discover its vast reach, brand-building power, and targeting options, but also weigh...
What Industry Advertises Most on TV?
Discover which industry dominates TV advertising: entertainment! Learn why movies, streaming, and live events spend the most, plus insights on...
What are the Six Criteria for Brand Elements?
Want to build a strong brand? Learn the six essential criteria for brand elements -- protectability, meaningfulness, likability, memorability, transferability,...
How Long are TV Ads?
Wondering how long TV ads last? Discover the typical lengths of TV and YouTube ads, how they impact your viewing...
How Do I know if a Logo is Trademarked?
Learn how to check if a logo is trademarked using the USPTO database and other resources. Protect your designs and...
Can a Brand Have 2 Logos?
Can a brand have two logos? Yes! Many brands use multiple logos to adapt to different platforms, audiences, and marketing...
The Podcast
LISTEN NOW