MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

Great commercial production rarely comes from a team standing around and hoping the moment works itself out. Whether the subject...
Is UX Design a Creative Job?
Articles & Posts

Is UX Design a Creative Job?

Explore the creative side of UX design and discover the blend of skills needed to excel in this ever-evolving field....
What Makes a Strong Brand Name?
Articles & Posts

What Makes a Strong Brand Name?

Learn the 8 key traits of a strong brand name. Discover how a memorable, distinctive name enhances your brand's identity...
How Much do Branding Packages Cost?
Articles & Posts

How Much do Branding Packages Cost?

Explore the cost of branding packages, their components, & factors that determine their price. Ideal for small businesses seeking affordable...
What Do You Need to Create a Brand?
Articles & Posts

What Do You Need to Create a Brand?

Discover the key to a strong brand identity! Learn market research, visual branding, messaging, and staying relevant.
How Much Does it Cost to Brand Yourself?
Articles & Posts

How Much Does it Cost to Brand Yourself?

Build a strong personal brand on a budget. Learn cost-effective strategies for defining your identity, online presence, and compelling content.
What is a Good Branding Strategy?
Articles & Posts

What is a Good Branding Strategy?

Discover powerful branding strategies: stand out, connect emotionally, and foster successful collaborations. Learn from Nike, Apple, Coca-Cola, and more.
What are the 5 A’s of Personal Branding?
Articles & Posts

What are the 5 A’s of Personal Branding?

Explore the 5 A's of personal branding - Authenticity, Authority, Audience, Association, and Appearance, and unlock your potential for professional...
How Often Should You Rebrand a Logo?
Articles & Posts

How Often Should You Rebrand a Logo?

Discover when and how to effectively rebrand your logo. Stay fresh and competitive with a logo that reflects your evolving...
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