MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
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What are the 5 A’s of Personal Branding?
Articles & Posts

What are the 5 A’s of Personal Branding?

Explore the 5 A's of personal branding - Authenticity, Authority, Audience, Association, and Appearance, and unlock your potential for professional...
How Often Should You Rebrand a Logo?
Articles & Posts

How Often Should You Rebrand a Logo?

Discover when and how to effectively rebrand your logo. Stay fresh and competitive with a logo that reflects your evolving...
Why does Adidas Have 3 Logos?
Articles & Posts

Why does Adidas Have 3 Logos?

Why does Adidas have 3 logos? Trefoil, Three Stripes, and Badge of Sport. Explore their meaning and connection to the...
What is the Most Famous Logo in the World?
Articles & Posts

What is the Most Famous Logo in the World?

Explore the world's most famous logos from Coca-Cola to Apple, and learn why they hold such recognition. Delve into the...
Which Industry is the Largest Advertiser Today?
Articles & Posts

Which Industry is the Largest Advertiser Today?

Explore which industries lead in advertising expenditure globally and in the US. Uncover key trends and innovations shaping the future...
How Much Do Freelancers Charge for Logo Design?
Articles & Posts

How Much Do Freelancers Charge for Logo Design?

Understand how much freelancers charge for logo design. Explore factors like experience, skill level, demand & project complexity impacting cost.
Who Invented the 7 Ps of Marketing?
Articles & Posts

Who Invented the 7 Ps of Marketing?

Who invented the 7 Ps of marketing? Discover the minds behind this iconic model and how it still drives smart...
What Are The 5 Different AD Agencies?
Articles & Posts

What Are The 5 Different AD Agencies?

What are the 5 different ad agencies? Learn about Full-Service, Creative, Media Buying, Digital, and PR agencies—and how they help...
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.