MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard...
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Is advertising a hard skill?
Articles & Posts

Is advertising a hard skill?

Explore the dynamics of advertising as a hard skill in digital marketing, while emphasizing the synergy of hard and soft...
How much is a 30-second ad worth?
Articles & Posts

How much is a 30-second ad worth?

Learn about the costs of 30-second ads across platforms like local TV, Fox News, CNN, and YouTube, and discover how...
Is it hard to start a digital agency?
Articles & Posts

Is it hard to start a digital agency?

Explore the challenges & rewards of starting a digital agency. Learn strategies to overcome hurdles & achieve success in digital...
Does creative fall under marketing?
Articles & Posts

Does creative fall under marketing?

Explore the power of creativity in marketing with our blog post. Learn why it's essential, its benefits, and examples of...
Do creative directors have to design?
Articles & Posts

Do creative directors have to design?

Discover the diverse role of a creative director in advertising. Uncover their impact beyond design, shaping unforgettable brand experiences.
Is a Creative Agency the same as Marketing Agency?
Articles & Posts

Is a Creative Agency the same as Marketing Agency?

Uncover the unique roles of creative and marketing agencies, and discover how their synergy can elevate your brand. Explore the...
How Much do Companies Pay for Branding?
Articles & Posts

How Much do Companies Pay for Branding?

Discover how to price branding services with our guide. Explore factors influencing costs of branding for businesses, from start-ups to...
How do I get a Job in Creative Advertising?
Articles & Posts

How do I get a Job in Creative Advertising?

Discover how to land a job in creative advertising, even without experience! Follow these insightful tips to kickstart your dynamic...
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The Podcast
MOCK, the podcast. Honest convos from inside the agency
New episodes every other Thursday. Creatives, founders, and the occasional rant.