RUUD
Beat the heat and the competition with a cool summer campaign
The situation
Dealers Supply Company is a wholesale distributor of the Ruud® brand of heating and air conditioning equipment, parts, service, and support throughout the Southeast.
The idea
Create a multi-channel awareness campaign to help build the brand and drives sales lead in Atlanta and Charlotte. Leverage the quirky name (pronounced “rude”) to the brand’s advantage, including a digital outdoor campaign with a real-time temperature tie-in to rotate specific messages.
The results
Based on the campaign, Dealers Supply Company has recorded a significant sales increase and favorable brand recognition.
“The team at MOCK understood our brand and willingness to be a bit irreverent with our campaign. With careful planning and strong creative, they took our budgets and delivered way more than we thought we could afford.”
Ed Mattingly, Regional Sales Manager, Dealers Supply Company, Inc.
