MOCK, THE BLOG

Sharp takes on brand, advertising, and the work behind the work.
Field notes from the doers and makers at MOCK, the agency.
No fluff, no jargon — just the stuff that actually moves business.
Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

Great commercial production rarely comes from a team standing around and hoping the moment works itself out. Whether the subject...
How Much Do Companies Pay for Advertising on TV?
Articles & Posts

How Much Do Companies Pay for Advertising on TV?

Discover the cost of TV advertising for businesses, from local to national rates, and how factors like time slots and...
How Do TV Ads Make Money?
Articles & Posts

How Do TV Ads Make Money?

Discover the economics of TV advertising and explore how these influential campaigns can boost product awareness, drive sales, and craft...
Who Makes TV Advertisements?
Articles & Posts

Who Makes TV Advertisements?

Uncover the creative process behind TV ads, from idea conception to execution. Learn how industry experts craft compelling narratives that...
Why are TV Ads So Expensive?
Articles & Posts

Why are TV Ads So Expensive?

Discover why TV ads still reign supreme in advertising, offering unparalleled reach, emotional connection, and targeted impact, despite their high...
What Makes a Successful TV Ad?
Articles & Posts

What Makes a Successful TV Ad?

Explore the elements that make a successful TV ad. Uncover the power of storytelling, branding, clear CTAs, understanding the audience,...
How is TV Advertising Bought?
Articles & Posts

How is TV Advertising Bought?

Discover the process of buying TV advertising with Mock the Agency. Plan, create, & buy TV ads that effectively reach...
Who Spends the Most on TV Advertising?
Articles & Posts

Who Spends the Most on TV Advertising?

Discover who spends the most on TV advertising and why brands like P&G, General Motors, and AT&T invest heavily in...
Brand Transformation: How Brands Go From Good to Great
Articles & Posts

Brand Transformation: How Brands Go From Good to Great

Uncover the key to successful brand transformation. Gain insights from industry leaders on redefining your brand for long-term success.
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